Enterprise Holdings Annual Meeting
Friday, May 13, 2011 at 11:45PM 2008 was the first year that Enterprise's annual meeting included not only Enterprise Rent-A-Car managers, but also managers from their newly acquired brands Alamo and National Car Rental. So, providing an annual meeting experience that created a common bond among all attendees was more important than ever before.
The Boston Creative strategy was to focus on elements of Enterprise's heritage, with an emphasis on the future. The theme exceed / succeed was inspired by a key Enterprise founding value that states: "Exceed customer expectations and success will follow". This simple two-word statement worked well across a wide range of communications – a refreshing departure from more verbose themes of previous years. Bright colors and photos of exuberant employees rounded out the design.
We created and produced a wide range of communications including display banners, collateral, invitations, and a video.
