work

Graybar ESP Brand Identity

Paul Boston — Mon, 07 May 2012 14:57:57 +0000

Boston Creative developed the brand identity and launch video for Graybar ESP. Graybar ESP is a program that gives contractors a project-winning advantage by giving them access to a comprehensive system of services and products designed to increase efficiency, safety and productivity.

DDR Corp. 2011 Annual Report

Paul Boston — Wed, 02 May 2012 21:19:31 +0000

DDR Corp. Website

Paul Boston — Fri, 20 Apr 2012 19:57:23 +0000

Grace Hill Health Centers 2010 Annual Report

Paul Boston — Fri, 20 Apr 2012 18:12:19 +0000

Grace Hill Health Centers is quickly becoming a symbol of promise and hope for underprivelaged St. Louis communities. The 2010 annual report mirrors this positive feeling by using bright colors and inviting typography. A wide range of cient-supplied snapshots were also used to illustrate the services and level of care delivered by Grace Hill Health Centers.

Mayflower and United Newsletters for Unigroup, Inc.

Paul Boston — Thu, 22 Mar 2012 22:37:44 +0000

Unigroup called on Boston Creative to design electronic newsletters for distribution to its Mayflower and United agents. The publications feature noteworthy stories on employee involvement in the community, customer service, messages from senior management, news and events.

Special consideration was given to efficient production and making the most of amateur photography — mostly snapshots from employees in the field. Each issue is approximately 20 pages and distributed as a PDF with interactive navigation and links to other content on the web.

Christian Hospital 2012 Advertising Campaign

Paul Boston — Wed, 21 Mar 2012 19:44:47 +0000

This campaign seeks to inform the audience of the high level of quality care available at Christian Hospital. Striking photos of Christian Hospital medical staff set against bold colors make a confident statement. Messages focus on areas such as innovative procedures, industry ranking, and trust.

The tag, "Christian Hospital is BJC HealthCare in North County" is a simple statement that reminds members of the community that they have access to world-class care.

BJC Employee Services Program

Paul Boston — Wed, 21 Mar 2012 19:22:31 +0000

BJCEAP helps companies throughout Missouri by offering mental health resources and counseling services to their employees. As a part of BJC HealthCare they were poised to bring vast resources and expertise to the market. But, they desperately needed a more engaging brand and communications platform that would position them as the best resource for companies seeking to maintain a healthy, high-performing workforce.

To gain an understanding of where the BJCEAP brand currently "lived" in the market, we conducted a brand audit and competitive survey. Then, we crafted a brand positioning statement and made recommendations for communications to guide where they needed to move. We developed the tagline "Balance Works Better" as a clever way to speak to both key audiences: employees and employers. The tagline hints at work/life balance and productivity in a friendly and conversational way.

Launch communications included a web site, e-newsletter, posters and a graphic standards guide. It's worth noting that we worked closely with the talented BJC Creative Services Team, to provide creative direction which guided their in-house design of the new BJCEAP logo. We continue to work with the in-house team to provide counsel on the design and message development of ongoing BJCEAP communications.

Savvis Communications Training Manual

Paul Boston — Wed, 21 Mar 2012 19:15:34 +0000

Savvis came to Boston Creative when they needed a training kit for their Global Data Center Operations team. They wanted to promote the theme "One Team", which reinforces the importance of working together — especially relevant since Savvis recently acquired another company. The red band in the design features "One Team" typeset in a range of different languages, to reflect the company's global operations.

The full color binder is a fresh, modern interpretation of the Savvis graphic standard. The binders were carefully packed into shipper boxes with silver tissue paper and a graphic label which acted as a seal for the box. When training conference attendees receive this manual on day one, it really sets the tone for a positive experience. Most importantly, the quality of the kit demonstrate the Savvis commitment to developing its employees.

The Wilson School Centennial Capital Campaign

Paul Boston — Tue, 20 Mar 2012 21:47:58 +0000

2013 will mark the centennial celebration of The Wilson School in Clayton, Missouri. Leading up to the centennial, Wilson has embarked upon a capital campaign to raise funds to make considerable physical improvements to their campus. They looked to Boston Creative to create a design scheme and communications for the campaign.

We first took the opportunity to refresh the school's logo. This effort focused on refining the current mark for more visual balance and impact (before and after versions are shown below). A wide range of campaign communications were also produced including printed and electronic event invitations, printed campaign books, stationery, a video, event signage, a new flag for the school, and website graphics. The campaign features vintage Wilson photos, architectural renderings of the planned improvements, and festive colors.

Grace Hill Settlement House 2010 Annual Report

Paul Boston — Tue, 20 Mar 2012 21:41:44 +0000

The inspiration for this year's annual report comes from a young mother, named TeAushia. A hard-working mother of three, TeAushia and her family were homeless before coming to Grace Hill. But through Grace Hill's programs, she was able to get back on her feet and find a home. Her story is documented throughout the book with the support of poignant photographs contributed by TeAshia herself (while at Grace Hill, she discovered a newfound passion for photography). The use of the Grace Hill logo icon as the letter "o" in the book title "home" symbolizes Grace Hill's presence in the lives of the people it serves.