Thursday, May 19, 2011 at 2:19AM This small book outlines Enterprise's sustainable initiatives, provides best practices for operations, and dovetails sustainability with the company's mission.
Friday, May 13, 2011 at 11:45PM 2008 was the first year that Enterprise's annual meeting included not only Enterprise Rent-A-Car managers, but also managers from their newly acquired brands Alamo and National Car Rental. So, providing an annual meeting experience that created a common bond among all attendees was more important than ever before.
The Boston Creative strategy was to focus on elements of Enterprise's heritage, with an emphasis on the future. The theme exceed / succeed was inspired by a key Enterprise founding value that states: "Exceed customer expectations and success will follow". This simple two-word statement worked well across a wide range of communications – a refreshing departure from more verbose themes of previous years. Bright colors and photos of exuberant employees rounded out the design.
We created and produced a wide range of communications including display banners, collateral, invitations, and a video.
Friday, May 13, 2011 at 10:47PM Enterprise Rent-A-Car needed a simple video to alert annual meeting attendees that the keynote presentation was about to begin. Boston Creative responded with a clever animation piece using minimal design elements and Enterprise's founding values as inspiration.
Originally intended for a one-time use, this piece really grabbed attention and was requested company-wide for use at other events. Enterprise was so pleased with our performance on this simple video that we were awarded a much larger project: theme development and all communications for the following year's annual meeting.
The upbeat animation and original music score were created by Grant Essig at SteadyRain.
Sunday, May 8, 2011 at 2:21AM When Enterprise wanted to present an award to GM commemorating their relationship together and the anniversaries of the two companies, they commissioned Boston Creative. The primary direction from the client was to highlight three important years: 1908 when GM was founded, 1957 when Enterprise was founded, and 2008 when the award was presented to GM.
Our design solution was an 18 inch tall trophy, substantial enough to represent the heritage of these two automotive industry leaders. The sides of the main tower highlight the three important years by featuring engravings of a GM vehicle from each year. Engraved messages appear on a stainless steel band that orbits the main tower, while the solid stainless steel base features a message to the GM CEO.
For the final production of this one-off award, we turned to Zymos Sculpture Studio. The artisans at Zymos meticulously hand-crafted the award using digital artwork provided by Boston Creative.
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