Furniture Brands International Employee Incentive Program

Furniture Brands International needed a program to inspire employees to think beyond the daily routine and make decisions that positively impact the success of the company. Boston Creative designed a simple program that offered a clear message and fun graphics. Employees who achieved program goals were rewarded with a week of paid vacation, thus the theme Make a Difference / Make a Week!.

The vintage poster designs – printed in offset litho on uncoated stock – offered a nod to classic American posters of the 1930's and 40's, and provided a sense of pride and team spirit.

Furniture Brands International Annual Reports

Furniture Brands International Trade Show Poster

This poster was designed to discourage the photography of new unreleased furniture designs at the annual furniture market. The client literally said "maybe just do a camera with the red circle like the no smoking sign". But, we saw an opportunity to create something functional, yet tasteful enough to coexist with the furniture displays.

The project request was initiated over the phone and the Boston Creative team went right to work. The next day, we presented concepts and they approved a design. We prepared the final artwork and had 75 posters printed and shipped to North Carolina within 3 days.