Switzer's Candy Company Package Design

Switzer's Candy Company approached Boston Creative with a fun project: create a special package design for a new flavor – Chewy Green Apple – that Switzer's could propose to Cracker Barrel Old Country Stores. The package needed to complement the vintage style of the Cracker Barrel retail experience and leverage Switzer's heritage.

We explored a range of concepts, finally settling on the one that offered the perfect balance of shelf impact, brand heritage, and vintage fun. Cracker Barrel loved it, and Switzer's won the account. Switzer's was so happy with the new design, they asked us to update their entire line of flavors. Along the way, we've eaten cases of free Switzer's (very important research) and we still love it. Go out and get some!